The most insidious thing about social media is that it’s made us all marketing and branding managers. The brand, of course, is us. Every carefully curated tweet and Instagram post has turned us all into little mini-celebrities. Whether you have a hundred, a thousand, or a million followers, it’s easy to fall into a never-ending cycle of posts that keep the likes and retweets coming.
Ingrid Goes West captures that feeling, as well as the dark side of our Instacelebrity world. It’s Taxi Driver for the modern age. In that movie, the mentally unstable Travis Bickle – played with crazed determination by Robert De Niro – decides to assassinate a presidential candidate to get the attention of the woman with whom he’s obsessed. Today, there’s no need to go that far. We’re all celebrities now; our current president’s popularity is measured more by retweets than policy successes, after all.