It seems like advertising is a good enough place as any to start. Maybe that’s because MCU movies themselves are starting to feel less like the art/entertainment that the marketing and advertising is designed to support and more like merely an extension of that marketing and advertising. On the day Doctor Strange in the Multiverse of Madness was released, May 6th, I saw an online ad for it. The text of the ad read, “The Marvel universe will never be the same.” I had already attended a press screening for the movie four days earlier, so I knew that claim was basically bullshit.
Things happen in Multiverse of Madness. There’s even a major development in the movie’s final minutes that does promise to change Dr. Stephen Strange in a fundamental way. But, as is increasingly the issue with these movies, the entirety of what comes before that moment feels like a flimsy excuse to get us there, not so that we can marvel (pun completely intended) at the development within the movie itself, but so we can be excited for what this change will mean for future installments.
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Marvel Cinematic Universe mastermind Kevin Feige’s style and design for the look and feel of the content he produces for his Disney overlords has calcified with his latest entry, Eternals. I use the dreaded word content – it’s a word that makes me throw up in my mouth a little; it’s more at home in a marketing meeting than discussions about art or entertainment – because that’s what Eternals feels like, rather than a story or a movie.
At an interminable 157 minutes, it’s an attempt at entertainment that bolsters Martin Scorsese’s assertion that Marvel movies are more theme park attraction than storytelling. Even as a 200-million-dollar rollercoaster, Eternals is lifeless and largely joyless. The only fun thing about it is a few of the performances where a human spark peaks through the calculatedness of it all.
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"I think it's bittersweet. I've had an incredible decade working with my Marvel family. I'm going to miss not seeing them every 18 months or two years, like those kind of milestones I always really look forward to.” It’s fitting that this is how actor Scarlett Johansson described the (seeming) end of her run in the MCU as Natasha Romanoff/Black Widow. (MCU overlord Kevin Feige recently said he’s open to Johansson returning to the MCU, if the conditions are right.)
It’s fitting because Black Widow’s standalone movie, delayed for over a year because of COVID, is all about family. Black Widow is a worthy send-off for both the character and Johansson. The picture features some bravura action sequences. I have reservations about a few developments in the film’s last third, but they’re overshadowed by the genuinely fun time I had while watching the latest entry in the MCU.
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Birds of Prey might be the most entertaining DC movie yet – yes, including Wonder Woman – even though I have a few major reservations about it. The cast, just about down to a person, are all going for broke here. Director Cathy Yan’s handling of the action sequences, especially one that involves our hero, a one Harley Quinn, chasing a speeding car on roller skates, is inventive and fresh. The movie’s tone, while still a bit on the bleak side (this is the DC universe, after all), is sarcastic, snide, and overall pretty funny. That all translates into a mostly enjoyable time with this latest comic book movie outing.
Still, the movie’s absolute glee at its own disturbing level of violence was somewhat off-putting.
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Those of us who didn’t grow up reading the source material, who can’t recite chapter and verse the labyrinthine backstory for the dozens of characters integrated into the MCU, can sometimes feel like outsiders. As one of those outsiders, my first instinct is to focus on these films’ over-reliance on Earth-in-Peril (and more increasingly, Universe-in-peril) scenarios, the deadening effects of pixelpalooza CGI battles, and the constant hype machine always building towards the next movie.
While the criticisms are valid – especially in the weaker MCU entries like Avengers: Age of Ultron – they cause me too often to overlook the moments of emotional resonance that these movies contain, and the connection that their most loyal fans have to the characters. With Avengers: Endgame, the grand finale and culmination of over 20 Marvel movies spanning more than a decade, it’s impossible to overlook the emotional resonance. Screenwriters Christopher Markus & Stephen McFeely and sibling directing team Anthony & Joe Russo made a film rich with human drama.
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Ten years ago, Marvel Studios launched its “cinematic universe,” using crossovers and tie-ins to connect every property under its umbrella. The strategy has shaken the entire entertainment industry. Any extended universe of characters – from rival DC’s effort at playing catch-up, to Universal Studios’ so far disastrous “Dark Universe” – is a naked attempt at copying Marvel’s lucrative success. To celebrate their decade of dominance, Marvel changed the “i” and “o” in the word “studios” to the number 10 in the Marvel logo at the beginning of Avengers: Infinity War, the 19th feature film release in the MCU.
It’s become harder and harder to think about each of these movies on its own merits, because Marvel’s apparent plan is to work its audiences into a constant frenzy of anticipation for what’s coming next.
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