There’s been a huge amount of hype by both the media and fans surrounding the fact that Deadpool is the first R rated comic book movie. That’s kind of weird, because it’s not true. Even Marvel – the comic book publisher that aims 95% of their movie adaptations at the youth market with the family friendlier PG-13 rating – has dabbled in R rated film versions of their properties. Both the Blade franchise and the Punisher movies are Marvel joints, and both went for the adult’s only rating. Deadpool definitely feels different, though.
The Blade and Punisher movies came before what’s known as the Marvel Cinematic Universe approach to gargantuan budget, franchise filmmaking, which was kicked into high gear by Marvel Studios with Iron Man in 2008. Deadpool is part of the X-Men Cinematic Universe, though, a separate entity that 20th Century Fox controls. That means you’ll never see Deadpool in an Avengers movie, or Iron Man in an X-Men movie, but you get the point. The idea for both is that the myriad characters from all the different movies interact with each other and cross over into interconnected storylines, just like the comic book versions have been doing since the 1940s. So far all of these movies have had the teenager safe PG-13 rating. Now, Deadpool crashes the party with enough foul-mouthed dialogue and graphic violence to make Quentin Tarantino blush.
Ok, not really, but it is a major departure from the strategy up to now. It makes sense. I’d venture a guess that the millions of dollars spent by fans at comic cons and on these movies every year come more from the mid-20s to early-40s crowd than from the under-20 set. The big question is, did the talent behind Deadpool pull off such a different approach successfully? The answer is a strong, if slightly qualified, yes.