I stood in the dining room of Melody, the gracious host for my SXSW 2024 adventure. She had asked me the day before how the fest was going. I had issued a boilerplate response about how it was tiring, as fests always are, but that I was having a good time. Later I realized that she was probably asking about the quality of the fest; how good were this year’s crop of movies?
As we chatted the next day, I admitted that the movies I had seen this year weren’t quite as good as what I had seen at last year’s South By. Upon further reflection, I don’t think that sentiment is entirely the fault of the movies or the SXSW programmers. There were a few other factors at play that made me feel this way.